At Barefoot Proximity we make people more valuable to brands by creating and orchestrating experiences that influence behavior through the entire journey. We solve business problems by changing individual customer behavior by fusing creative, digital and direct with a deep knowledge of consumer insights and data, delivered through measurable customer engagement. Barefoot Proximity is a member of the Omnicom Group and a strategic partner of BBDO.
It was 1994. People were talking about the World Wide Web. This thing called the hyperlink was big. And an ex-P&G employee had a vision for a boutique agency that only cared about two things: creativity and results. There would be room for nothing else.
So he and the first employees made desks by throwing a door over two filing cabinets and got to work. It was the ethos a new kind of agency would need, lean and nimble – a startup before startup was a thing.
The agency would need to be obsessed with the work – not with the trappings and clichés of conventional agencies. No Barcelona chairs in the lobby, no designer chandelier in the conference room and no $500 shoes. They would need to be… barefoot.
Success breeds buyers. And Proximity Worldwide came calling in 2008. A master of one-to-one marketing, the sister network of BBDO was the perfect match. Eleven years on, Barefoot Proximity has 170 talented people following in our founder’s footsteps – and very closely too, since he was recently named CEO of Proximity Worldwide.
From consumer packaged goods to health care to industrial agriculture, we have delivered profound business results for the finest companies in the world.
We have deep expertise in the industry’s leading marketing technology solutions, and we maintain top-tier relationships with these key partners.
Data-driven creativity requires a deft blend of art and science. Creative Intelligence is our principle-based set of proprietary tools which consistently deliver the modern consumer experiences that today’s digital ecosystem demands.
The Relationship Labº
A comprehensive decision-making framework which maps people’s unmet needs to a brand’s most relevant assets to create high-value interactions across the scope of their relationship.
D3Mº
Data-Driven Destination Mapping is our unique evolution of journey mapping that fuses qualitative and quantitative understanding of a consumer to architect the optimal experience and drive business-building behavior change.
Red Intelº
An insight-mining process that delivers revelations: unexpected human and brand insights that make the most compelling creative ideas possible.
Content Darwinismº
Our proprietary algorithm, content strategy, auditing and measurement processes allow us to continuously optimize a brand’s story in real time.
The Propulsion Sessionº
A three-day intensive creative collaboration process which harnesses the brightest talent to get to the very best experience-led ideas.
Formed in 2001, Proximity operates in all major business hubs across the globe. We are a network of strong, locally significant agencies, a third of which have been recognized as Agency of the Year in the past three years. We provide access to regional centers of excellence in digital development, marketing enablement and performance media which are both highly effective and cost-efficient.
We are a lead agency in Omnicom’s newly formed division delivering personalized moments at scale. With a broad base of cutting-edge technologies and best-in-class talent we offer powerful data integration, next step decisioning, marketing automation and enablement solutions. This unified approach to data and technology allows us to orchestrate comprehensive experiences in owned, earned and paid channels and optimize the value exchange at every touchpoint. In other words, we empower your business across the entire customer journey.
