Barefoot Proximity


We are Barefoot Proximity

At Barefoot Proximity we make people more valuable to brands by creating and orchestrating experiences that influence behavior through the entire journey. We solve business problems by changing individual customer behavior by fusing creative, digital and direct with a deep knowledge of consumer insights and data, delivered through measurable customer engagement. Barefoot Proximity is a member of the Omnicom Group and a strategic partner of BBDO.

Barefoot Office

Let’s go barefoot.

It was 1994. People were talking about the World Wide Web. This thing called the hyperlink was big. And an ex-P&G employee had a vision for a boutique agency that only cared about two things: creativity and results. There would be room for nothing else.

So he and the first employees made desks by throwing a door over two filing cabinets and got to work. It was the ethos a new kind of agency would need, lean and nimble – a startup before startup was a thing.

The agency would need to be obsessed with the work – not with the trappings and clichés of conventional agencies. No Barcelona chairs in the lobby, no designer chandelier in the conference room and no $500 shoes. They would need to be… barefoot.

Success breeds buyers. And Proximity Worldwide came calling in 2008. A master of one-to-one marketing, the sister network of BBDO was the perfect match. Eleven years on, Barefoot Proximity has 170 talented people following in our founder’s footsteps – and very closely too, since he was recently named CEO of Proximity Worldwide.

Our Clients

From consumer packaged goods to health care to industrial agriculture, we have delivered profound business results for the finest companies in the world.

Harley Davidson
DePaul University
Information Builders
View Work
Number1 V2

World-class Partners

We have deep expertise in the industry’s leading marketing technology solutions, and we maintain top-tier relationships with these key partners.

  • Technology
  • Platform
  • Analytics
  • Microsoft
  • Adobe
  • DoubleClick
  • SalesForce
  • Oracle
  • Acquia
  • Umbraco
  • Google
  • Facebook
  • LinkedIn
  • Youtube
  • Twitter
  • Instagram
  • GoogleAnalytics
  • Omniture
  • Tableau
  • QlikView
  • webtrends
  • Sas

Creative Intelligence

Data-driven creativity requires a deft blend of art and science. Creative Intelligence is our principle-based set of proprietary tools which consistently deliver the modern consumer experiences that today’s digital ecosystem demands.


  • Sun V2

    The Relationship Labº

    A comprehensive decision-making framework which maps people’s unmet needs to a brand’s most relevant assets to create high-value interactions across the scope of their relationship.

  • Connection V2


    Data-Driven Destination Mapping is our unique evolution of journey mapping that fuses qualitative and quantitative understanding of a consumer to architect the optimal experience and drive business-building behavior change.

  • Diamond V2

    Red Intelº

    An insight-mining process that delivers revelations: unexpected human and brand insights that make the most compelling creative ideas possible.

  • Birdy

    Content Darwinismº

    Our proprietary algorithm, content strategy, auditing and measurement processes allow us to continuously optimize a brand’s story in real time.

  • Slingshot V2

    The Propulsion Sessionº

    A three-day intensive creative collaboration process which harnesses the brightest talent to get to the very best experience-led ideas.


A Global Footprint and Feet on the Ground

Formed in 2001, Proximity operates in all major business hubs across the globe. We are a network of strong, locally significant agencies, a third of which have been recognized as Agency of the Year in the past three years. We provide access to regional centers of excellence in digital development, marketing enablement and performance media which are both highly effective and cost-efficient.

Space V2
global map
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Proximity Indian Ocean

St. Jean Road, BG Court
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Proximity London

3 Bankside, 90 Southwark Street,
London SE1 0SW United Kingdom
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Atmosphere Proximity

437 Madison Ave, New York 10022 United States
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Barefoot Proximity

700 West Pete Rose Way, Cincinnati, Ohio 45203 United States
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Proximity Madrid

Cardenal Marcelo Spínola, 4
Madrid 28016 Spain
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Proximity Paris

52, Avenue Émile Zola
92100 Boulogne Billancourt
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Proximity Barcelona

Tuset 5, 7º
Barcelona 08006 Spain
Email Anna Roca
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Proximity China

Rm. 1509, F. 15, 1 Grand Gateway
No. 1 Hong Qiao Road,
Xuhui District,
Shanghai 200030,
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Proximity Colombia

Calle 97A No. 9-45 Piso 4
Bogotá Colombia
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Proximity Germany

Königsallee 92 Düsseldorf
40212 Germany
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Proximity Russia

Derbenevskaya emb., 7, Bld.13 Danilovsky District
Central Federal District 115114 Russia
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Impact Proximity

Jumeirah Emirates Towers
F. 21 Dubai PO Box 19791 United Arab Emirates
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CHE Proximity Sydney

Level 2
Pier 8/9, 23 Hickson Road
Walsh Bay NSW 2000
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CHE Proximity Melbourne

Lvl 9, 650 Chapel Street
South Yarra, VIC 3141
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Proximity Canada

2 Bloor Street West, Suite 3200, Toronto, ON, Canada, M4W 3E2
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Proximity Mexico

Guillermo Gonzalez Camearena 800, 3rd. Floor, Zedec Sta Fé
Mexico City 1210 Mexico
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Proximity Italy

Via Lanzone 4
Lombardy 20123 Italy
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Proximity Prague

Krizikova 160/71
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Proximity Brussels

Rue de l'Escaut, Scheldestraat 122
1080 Brussels
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Proximity Sofia

3A Nikolay Haytov Str., Floor 3,
Sofia 1113
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Proximity India

Paragon Centre, Pandurang Budhkar Marg,
Worli Mumbai 400013
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Proximity Philippines

11th Floor Insular Life Building,
Ayala Avenue Makati City 1226
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Proximity Singapore

30 Merchant Road, No. 03-12, Riverside Point
Singapore River, 58282 Singapore
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Proximity Brazil

Rua Alexandre Dumas,
2.200 - 6th floor
Andar Chácara Santo Antônio
São Paulo
  • Asia Pacific
  • Europe And Middle East
  • Americas

Omnicom Precision Marketing Group

We are a lead agency in Omnicom’s newly formed division delivering personalized moments at scale. With a broad base of cutting-edge technologies and best-in-class talent we offer powerful data integration, next step decisioning, marketing automation and enablement solutions. This unified approach to data and technology allows us to orchestrate comprehensive experiences in owned, earned and paid channels and optimize the value exchange at every touchpoint. In other words, we empower your business across the entire customer journey.