Barefoot Staff Volunteering at a local Park with Keep Cincinnati Beauiful.

Diversity, Equity and Inclusion

Our mission and values

The mission of the Barefoot DEI Council is to make Barefoot a more diverse and equitable workplace through representation, education and policy changes. We know that innovative, industry-leading work can only happen when we’re exposed to diverse and original thinking on a regular basis. When we create an environment that is welcoming and inclusive of all people — where everyone feels empowered to be their true selves at work — we are better able to serve our clients and our community.


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    Improving our recruiting, interviewing and promotion processes to better attract, retain and advance diverse talent 

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    Providing ongoing DEI resources so our employees can grow and learn 

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    Creating an inclusive culture where our people feel safe, respected, confident, valued and treated equally

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    The work

    Building a creative process that uplifts and reflects unheard voices, marginalized communities and diverse experiences

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    Supplier diversity

    Working with diverse companies and vendors


What we’ve accomplished so far

In 2019, we began partnering with Queen City Certified, a data-informed employer certification and cohort-based leadership program that helps employers build inclusive and equitable workplaces. Here are some actions we’ve taken since then.


  • Allocated funding for DEI initiatives
  • Created an internal cross-functional DEI team to share responsibility for the work
  • Established baseline benchmarks to identify opportunities for growth
  • Conducted internal assessments, including a pay equity audit and unconscious bias training, to highlight and address areas of existing inequity
  • Implemented surveys and other methodologies to measure and track progress
  • Ensured job postings, recruitment processes and interview questions are inclusive to attract more diverse slates of candidates
  • Updated management training to ensure performance is measured more objectively, rather than being centered on a perspective rooted in privilege


How we’re tracking our progress in our journey to become a more diverse, equitable and inclusive workplace

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    Employee satisfaction

    We regularly survey our employees to measure our progress and identify areas for improvement.

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    Pay equity

    As one of the Queen City Certified Leaders in Gender Equity, we regularly audit our wages, conduct employee surveys and develop action plans to ensure pay equity.

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    Continuous feedback

    We encourage frank conversations among employees through regular listening circles and always-on feedback forms.